Facial surgery stays at the origin of plastic surgery. The first documents it place it  more than 4,000 years ago in India, when  surgeons tried to restore the severed nose of criminals punished by mutilations.  Throughout human history, both ancient Greece, Byzantine Empire, the Renaissance and the modern period,  the concern for the recovery of defects was concentrated on the face, this vision being more exposed than the body.
After WWI, many facial mutilations were recorded, the reason why a new speciality was born - the plastic surgeon, founded by an American surgeon specializing in head and neck surgery.
Also  many techniques were developed during that time, for the recovery of facial defects.  Hence their application to healthy people who wanted a masking of the passage of time, was  only a step 

Sure, face lifts and nose corrections were performed for aesthetic purpose for over 100 years! Sure, techniques today are much more varied, well standardized and the equipment is more developed for this purpose, reducing risks and ensuring a rapid recovery.

 Face Lifts are numerous and specialized to treat various facial regions: the lower part, central forehead with/without eyebrows.  Rhinoplasty has clear rules so that is almost always get the result we expect. Lips and cheeks augmentation are performed in 10 minutes, black spots disappear in 15 minutes.  Eyelids and ears are corrected quickly, often under local anesthesia with a full a recovery in a few days!

Facial implants are performed under local anesthesia with a very rapid recovery.

Because the face is a segment of the body with hundreds of anatomical formations each with its own dynamics either synergistic or antagonistic, it has developed techniques that address different facial levels: upper, middle, lower. A surgeon must know both their anatomy and dynamics to propose the best and most efficient solutions. Due to the complexity, no technique could solve all problems.

For wrinkles and skin texture are performed non-surgical interventions. To restore the volumes, are performed injections or facial implants.  For droppy features are performed lifts.  For nose, chin and ears are  performed corrections interventions.

Obviously, each method has results in the direction that works, but remember that a facelift does not treat wrinkles, botulinum toxin injection does not lift the skin.

 The conclusion is that if you want a visible change in front of you, it's better to be prepared for a comprehensive approach by several methods.